Why does a customer pay three times more for a cup of coffee at Starbucks than at Stop N Go or 7 Eleven? I believe that it is because they recognize that people will pay a higher price for a wow customer experience. So often we forget that although there may be many people who can perform a similar service to yours, very few can capture the essence of your experience.  The road map to riches is built over time by constantly refining your customer engagement protocols. Understand what makes … [Read more...]