Marketing Strategy | Your Ideas into Income | Increase Business Profits \ E3Woman
Marketing might claim to have fancy new tricks these days, but the process of communicating with people and then selling to them was figured out when horses were still pulling buggies. In 1885 London, Thomas Smith wrote: 1. The first time a man looks at an ad, he doesn’t see it. 2. The second time, he doesn’t notice it. 3. The third time, he is conscious of its existence. 4. The fourth time, he faintly remembers having seen it. 5. The fifth time, he reads the ad. 6. The sixth … [Read more...]
Why does a customer pay three times more for a cup of coffee at Starbucks than at Stop N Go or 7 Eleven? I believe that it is because they recognize that people will pay a higher price for a wow customer experience. So often we forget that although there may be many people who can perform a similar service to yours, very few can capture the essence of your experience. The road map to riches is built over time by constantly refining your customer engagement protocols. Understand what makes … [Read more...]
Not marketing is akin to being a secret agent. The invisible entrepreneur is not positioned to be of greater service to anyone. The greatest gift that you can give to yourself and your clients is to maximize your potential. Step out of your comfort zone and start connecting with people at a heart level. Now is the time to transform who you think you are and recognize that you possess valuable talents and strengths that will be of great benefit to many people. The internet has … [Read more...]
The buzz is that authenticity is the new empowerment. What is authenticity? I believe that the key can be found in a quote by Bruce Lee. “Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.” I’ve discovered that the Power of Authentic Marketing Lies in 6 areas: Positioning Stand out from the crowd and develop your point of differentiation. Your … [Read more...]
What does the word “authentic” mean? It is an adjective, a descriptive word, meaning of undisputed origin, genuine; reliable or trustworthy. In order to be authentic, one must be grounded in reality, for your actions to be genuine, for you to be yourself. You enjoy the freedom to be who you really are, and say what you would really say. As you go about your day, you represent yourself, to those who may be in need of your products or services, without allowing someone else’s … [Read more...]
