Kadena Tate

Yesterday, I posed two questions: “Is your value proposition as it relates specifically to revenue generation designed for transaction revenues or recurring revenues?” And “Which do you prefer and what is the resulting benefit to your customer?” There is no right or wrong answer. The intention behind the question is to engage you in the customer experience. It is about looking at your service offering through the lens of the customer. Great brands like The Ritz Carlton and Disney World … [Read more...]

Conscious brands take the time to look carefully at their value proposition and the resulting impact upon their ideal customer. Below is a brief overview of 7 streams of profitability.  When looking at each one, place yourself into your customer’s shoes and inquire “What’s In It For Me?” “What is the real value of this product or service?” and “Does someone else offer it cheaper with similar service?” An asset sale is the revenue stream for products sold under a business … [Read more...]