Marketing Strategy | Your Ideas into Income | Increase Business Profits \ E3Woman
Marketing might claim to have fancy new tricks these days, but the process of communicating with people and then selling to them was figured out when horses were still pulling buggies. In 1885 London, Thomas Smith wrote: 1. The first time a man looks at an ad, he doesn’t see it. 2. The second time, he doesn’t notice it. 3. The third time, he is conscious of its existence. 4. The fourth time, he faintly remembers having seen it. 5. The fifth time, he reads the ad. 6. The sixth … [Read more...]
Why does a customer pay three times more for a cup of coffee at Starbucks than at Stop N Go or 7 Eleven? I believe that it is because they recognize that people will pay a higher price for a wow customer experience. So often we forget that although there may be many people who can perform a similar service to yours, very few can capture the essence of your experience. The road map to riches is built over time by constantly refining your customer engagement protocols. Understand what makes … [Read more...]
A colleague asked me why “grown folk” throw full blown temper tantrums when you don’t jump to do their bidding. She asked me if I knew if a quick, fast and easy way to deal with difficult people. I chuckled because it truly is fascinating to observe people and their personalities. I am constantly surprised at how many adults will throw a toddler style temper tantrum in a hot minute.Allow me to share a quick example to illustrate my solution. Many years ago I worked in … [Read more...]
In his book Three Magic Words, author U. S. Anderson tells us there are five components of the human mind, and they are: Memory, Reason, Imagination, Intuition and Faith. He says, “Thought plus Conviction equals Manifestation.” Allow me to share a quick story of how you can apply this principle in order to experience accelerated business growth. One of my clients is a real estate agent. The seller of one of her million dollar listings called her and said … [Read more...]
“Stay in your lane.” “Don’t get too big for your britches.” “Don’t toot your own horn, ever.” “Stay humble.” These phrases and the like will keep an entrepreneur hiding in the shadows for fear of giving voice to their value. I’ve discovered that people want results and if you are too terrified to raise your hand and say “Yes, I am the one who can help you”, then you will find yourself either tremendously … [Read more...]
