Courting Your Customer

September 7, 2011 By Leave a Comment
dating-13452

Customer service is similar to dating.  When possible, surprise your customer by going the extra distance. Give her more than she expected more than she paid for. This lets your customer know that you care for her and appreciate her, which can mean the difference between keeping a loyal customer or losing a dissatisfied customer to your competitor. As you court your customer, take advantage of regular communication, both one-on-one and group, such as your EZine or enewsletter. Provide … [Read more...]

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Seven Steps to Turn Your Ideas into Income

September 6, 2011 By Leave a Comment
February 7, 2011 Seven Steps to Turn Your Ideas into Income

Capturing market share requires that we get in tune with our customer’s needs and seek to honor the brand promise in all that we say and do.  At E3Woman, we believe that your  competitive advantage should include a combination of intuition, critical thinking skills and lateral systems thinking.  Integrate the 7 step process outlined below to equip you with the tools necessary to leave a positive legacy. Determine your Distinct Information Advantage - … [Read more...]

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The Value Based Business Vision

September 5, 2011 By Leave a Comment
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For those who have difficulty identifying your values, please consider that building your book of business and providing significance to your clients and customers, can be compared to a piece of fruit being squeezed. As you are being squeezed, these values are what will emerge from you and transmit to those you serve. What are those values? Pay very close attention to what shows up. Fear based, negative thought patterns are dis-empowering.  Look within and do what is necessary to cultivate … [Read more...]

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Giving Yourself Permission to Fail

August 30, 2011 By 2 Comments
23 Feb 2011Freedom to Fail

Some people are afraid of success, others are afraid of failure. The reality is that the fear can be used as fuel to propel you forward. I believe that entrepreneurship is the only true path out of poverty. It is a vehicle for creating your own economy. As an entrepreneur, it is imperative that we engage in exploration and experimentation in order to serve the needs of our clientele. You may have the best product or service in the world, but if no one knows about it, your ability to succeed … [Read more...]

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Show respect for my time and hard-earned money

August 29, 2011 By Leave a Comment
Time is money concept with dollars and clock

Opportunities for growth and expansion are all around us and we often miss them because we lack a clear understanding of the value of time and money.  For example, I was speaking with a customer who is planning her first live event. I suggested that she develop an audio product to sell at the back of the room. Immediately he scoffed and said "You are always trying to sell something! Not me! I'll have someone at my booth to answer FAQs about how to _____". Of course I pounced on her because … [Read more...]

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