Not marketing is akin to being a secret agent. The invisible entrepreneur is not positioned to be of greater service to anyone. The greatest gift that you can give to yourself and your clients is to maximize your potential. Step out of your comfort zone and start connecting with people at a heart level. Now is the time to transform who you think you are and recognize that you possess valuable talents and strengths that will be of great benefit to many people.
The internet has changed the rules of engagement. Take the initiative to raise your consciousness above mediocrity. The competitive capitalistic model based upon buyer ignorance and the cooperative capitalistic models based upon buyer intelligence are both in need of an overhaul. The truth is that yes, you possess the key to solve any problem presented to you; however it is also true that together, we are stronger. My experience is that great ideas are born when we connect with others.
How can you connect at a heart level with our customers online? For starters, set the intention of your blog to further the dialogue between you and your prospective client. Second, get really clear about how you can personally render greater service whether on a social, economic, environmental or technological level. Outline your product and service offering from a place of the transformational benefit that helps your client live a fuller, richer and more satisfying life.
Next, develop an email marketing campaign to stay connected. Use storytelling as a tool to connect. Share stories that educate, encourage, empower, uplift and inspire. Engage our senses with audio and video. Invite us to connect with you face to face, heart to heart. Trusting in your compelling value proposition is the simple answer to the question “Why do people buy?”
In conclusion, consider viewing things through a holistic lens. Some believe that “it’s not personal, it’s business”. My belief is that everything affects you on both a professional and personal level.
The 9 quadrants of the Bagua (pictured above) remind me to take this into consideration as i create my service offerings. They also provide clarity about how to present a transformational benefit in my work.
In conclusion, the greatest unsolicited advice that I can give to you is just be yourself all the time, everywhere you go with everyone you meet. It just makes life simpler and less stressful. Trust is the foundation of customer engagement. Sounds simple, yet people really do business with those they know, like and trust. Therefore, investing in personal development and self improvement will move you forward much faster than you currently realize. Step out from the shadows and showcase your brand. Do your best to meet 30 people each month. Transform yoruself from the invisible entrepreneur to the trusted marketplace leader. Allow you life to shine brightly with integrity, transparency and authenticity. Right now, someone is waiting for you to stand up and step out.
TAKE ACTION – You have entered the land of entrepreneurship for many reasons, one of which is to make a positive contribution in the community in which you live, work and serve. How important is it to you to connect with your ideal client? If you’re like most entrepreneurs, you’re doing a lot of things correctly, but in the wrong order. Visit http://www.e3woman.com/services to schedule a business development session with Kadena to uncover your marketing gold-mine. Luckily, there are many free or low cost solutions to help you connect with your ideal customer.
E3Woman can review your existing marketing programs and suggest improvements, supplement your current activities, design a competitive market analysis, or help startups develop their first marketing plan.
Kadena Tate is a creative visionary, a change agent. Kadena uses coaching, consulting, speaking and training to help entrepreneurs leapfrog the market and make the competition irrelevant. When ready to convert your ideas into income, visit Kadena at http://www.E3Woman.com
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